by John Gallagher ~ Closet Institute of America Board Member You know how sometimes you think you’ve done everything right? You’ve got a gorgeous showroom, beautiful website, stunning installs, years of experience, raving customers . . . and then Google looks at your business and whispers: “Sweetie, I don’t recognize you.” This is what happened to me this week in a big, surprising way. I was creating an exhaustive list of every company in my hometown that installs closets: bo

In today’s closet industry, the gap between top performers and everyone else is growing fast. If you’re not a member of The Closet Institute of America (CIAMO), you’re missing the data, insights, and strategies that drive smarter businesses — and while you stand still, others are accelerating.

If you're working hard designing, installing and selling but you have much less money to show for it at the end of the month than you...

I recently did a routine website inspection for a custom closet company—let’s call them DreamSpace Closets . At first glance, their...