Did You Know , If You Are a Custom Closet Company , You Might Be Falling Behind?

In today’s closet industry, the gap between top performers and everyone else is growing fast. If you’re not a member of The Closet Institute of America (CIAMO), you’re missing the data, insights, and strategies that drive smarter businesses — and while you stand still, others are accelerating.

SEALS: The Data That Builds Smarter Businesses

What is SEALS?   SEALS (Storage Experts Success Program) is CIAMO’s exclusive benchmarking system. Members anonymously share revenue, staffing, project data and so much more. In return, they gain industry-wide insights that reveal what’s working, what’s not, and how to grow smarter.

And here’s the most important part: SEALS meetings happen live at the annual Closet Summit. This is where members gather to review the data together, discuss strategies, and learn directly from peers. It’s the most anticipated session of Day 1 — and the reason so many attend.

Plus, members don’t just get Summit insights. The CIAMO member website houses all past years’ SEALS data, giving you a powerful reference library to track trends, benchmark performance, and guide decisions year‑round.

Why SEALS Matters

The SEALS data doesn’t just show numbers — it reveals patterns. At the Closet Summit, we discovered that two specific business practices consistently separate higher-revenue companies from lower-revenue ones.

• Companies that follow these practices are represented in the higher-revenue group.

• Companies that don’t follow them are represented in the lower-revenue group.

This isn’t guesswork — it’s hard data, shared by independents across the country, and it’s changing how businesses operate.

What You’ll Gain

• Benchmark your numbers against top performers

• Learn proven practices to boost conversion rates and reduce service calls

• Access insights that eliminate guesswork and drive growth

• Participate in SEALS sessions at the Closet Summit for peer-to-peer learning

• Reference past years’ SEALS data anytime on the CIAMO member website

  
  

What Non-Members Miss

• The metrics that matter

• The strategies that work

• Direct access to the best-performing independents in the country

While you’re standing still, others are refining operations, improving margins, and eclipsing the competition. The gap is growing—and it’s not slowing down.

The Cost of Membership vs. Falling Behind

$349/year.   Less than one service call. Less than a single lost lead. Less than a day of inefficient marketing.

For that price, you get:

• Access to SEALS benchmarking data

• Entry to the Closet Summit and member-only events

• Year-round insights from top performers

• Full access to past years’ SEALS data on the CIAMO member website

• A seat at the table with the most committed, transparent, and successful closet companies in the country

  
  

Your Next Step

Join The Closet Institute of America. Unlock SEALS. Be part of the Summit. Build a smarter, stronger business.   👉 www.closetinstitute.org