Discover How to Transform Your Closet Business into a Closet & Storage Superstar, by Joining the Closet Institute of America.
- Jeff Klein
- Apr 7
- 2 min read
By Adam Floyd, Owner of The Closet Company – Nashville, TN
Not that CIA, but the Closet Institute of America ~ CIA.
Background: When I purchased The Closet Company in 2018, I took over a respected, well-established brand in the Nashville market. The company had tremendous potential at the time, and since then, we've grown our revenue by 4.5x. That level of growth would not have been possible without assistance from the Closet Institute of America.
Joining CIA Members-Only , CIAMO, has been one of the most impactful moves I’ve made as a closet & storage professional business owner. It connected me with a nation-wide closet industry network of professionals who understand the nuances of our industry and openly share ideas, strategies, and lessons learned. Through this closet industry trade association, I’ve gained insight and support across nearly every part of my closet business.
Here are just a few of the ways the CIA has helped us grow:
Pricing Strategy & Market Awareness: With CIAMO data and statistics gathered through its extensive networking of closet & storage professionals, I was able to benchmark my business against other companies across the country and it gave me clarity on how to position our pricing in a smart, sustainable way.
Marketing & Brand Focus: Learning how other CIAMO members market and position themselves helped us sharpen our own approach and stand out in a crowded and competitive field.
Product Line Development: Closet Institute networking, conversations and exposure helped me identify opportunities to expand and refine our product offerings to better meet customer needs.
Operational Efficiency: After attending the CIA’s annual Closet Summit Conference & Vendor Expo, we’ve made significant improvements to workflow, manufacturing, and installation processes by applying ideas shared through the Summit’s inclusion of member’s showroom and manufacturing facility tours.
Personnel & Hiring Strategy: From the CIA’s website Forms Exchange Index, we formulated compensation models and created organizational structures. These member insights have helped us make better-informed decisions about building the right team.
New Vendors & Suppliers: In questionable economic times of shortages and back-orders, the CIA has also helped us connect with new vendor and supplier partners via their CIA Preferred Vendor & Supply Index — expanding not just our resources, but our revenue potential by reducing go-backs due to delays.
There’s a level of openness and collaboration among CIA members that you don’t often find in any industry trade group. Closet Institute’s closet and storage industry networking, resources, training, conferences, and databases have greatly contributed to our development and growth.
It’s not about competition — it’s about helping each other thrive. That’s what makes this trade group so powerful. Closet Institute does not care if you are an entry level closet entrepreneur or a $20 million per year Titan, if you are willing to share . . . you qualify for the Closet institute. Join this unique group at:
If you’re serious about growing your closet & storage business and want to surround yourself with other closet industry leaders who are desiring the same, Closet Institute is absolutely worth the investment of less-than-a-dollar-a-day -or- $349/year.
Adam Floyd ~ Owner, The Closet Company – Nashville, TN www.closetcompany.com
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