Your Google Business Profile is more than a digital listing - it’s your business on the map and often the very first impression a homeowner gets before they ever visit your website. In this class, we’ll break down exactly how closet companies can use GBP to attract more local leads, stand out from competitors, and turn casual searchers into booked consultations. Whether you’ve never created a profile before, or you’ve had one for years but never realized the power of small but critical optimizations, this session will open your eyes to what’s possible. You’ll discover: Why 20–30% of all leads often come from GBP - and how to capture your share. The simple naming strategy that can double your visibility. How proximity really works (and how to expand your reach with a smart “satellite office” tactic). The checklist of fields Google wants filled out - and why leaving them blank costs you exposure. The secrets to reviews, photos, Q&A, and posts that make Google proud to feature you. How to think like Google (and like your customers) when setting up and maintaining your profile. By the end, you’ll not only understand how to set up your profile correctly, but you’ll also walk away with insider strategies that most companies — even those who’ve had a listing for a decade — are still missing. This is a fast-paced, practical class packed with gems you can implement right away. Even just a few of these changes could bring in dozens of new inquiries this year.